DISPLAY ADVERTISING

Driving Demand and Awareness
Through Targeted Display

Iconic Brands

By the Numbers

Iconic Brands: SourceForge, Slashdot, Linux Journal, Passport, VOIPReview, Wirefly, MyRatePlan, phonedog logos

42+

MILLION

Monthly

viewers

SourceForge.net

Average Page

Views/Visit

500+

MILLION

Monthly

Ad Impressions

%

Slashdot.org

Return

Visitors

Iconic Brands

SourceForge logo and Slashdot, Linux Journal, Passport, VOIPReview, Wirefly, MyRatePlan, phonedog logos dimmed

The SourceForge Homepage display on an iMac with the SourceForge Logo above

SourceForge is the world’s largest platform for IT and Business Decision Makers to research, compare, review, and adopt Business Software and IT Solutions.

Learn more

Iconic Brands

 Slashdot logo

The Slashdot Homepage display on an iMac with the Slashdot Logo above

Slashdot /. is “News for Nerds, Stuff that Matters”. Serving 100,000+ user-generated comments each month to a tech-savvy the audience, Slashdot pioneered the concept of user-generated online content, “Tech Social Media” and online community & discussion in 1997.

Learn more

Iconic Brands

VOIPReview logo

The VOIPReview Homepage display on an iMac with the VOIPReview Logo above

VoipReview.org is the authority in Voice Over IP phone service information and buying resources. VoipReview is an in-depth buying guide featuring comparisons and insight on the world’s best business and residential VoIP providers, SIP trunk carriers, unified communications, and more.

Learn more

Iconic Brands

Linux Journal Logo

The Linux Journal Homepage displayed on an iMac with the Linux Journal Logo above

LinuxJournal.com has been a fixture in the Linux space since 1994. Purchased by Slashdot Media in 2020, Linux Journal currently delivers high-quality content to site viewers interested in software, IT services and all technology related topics that are today’s Linux.

Learn more

Iconic Brands

Wirefly logo

The Wirefly Homepage displayed on an iMac with the Wirefly Logo above

Wirefly is the leading resource on the web for comparing cell phone plans, smartphones, VoIP, internet plans, TV, satellite, and more. Wirefly uses a custom-built comprehensive comparison engine to help consumers and businesses save money.

Learn more

Iconic Brands

phonedog logo

The phonedog Homepage displayed on an iMac with the phonedog Logo above

PhoneDog.com and TmoNews.com serve over 2.5M visitors and 10M pageviews each month – and over 3M monthly video views on YouTube. The sites offers a wealth of contextual and video content that helps readers make informed decisions about mobile technology.

Learn more

Iconic Brands

MyRatePlan

The MyRatePlan Homepage displayed on an iMac with the MyRatePlan Logo above

MyRatePlan uses interactive technology to help consumers make informed purchase decisions about household services. PCMag has recognized the site in their Top 100 and a variety of other media mention it as a useful resource in helping consumers find “The Right Service at the Right Price”.

Learn more

Massive Global Reach

Slashdot connects you with an intent-driven audience of the world’s most engaged business decisions makers, IT professionals, executives, influencers and tech enthusiasts at an unprecedented scale.

Breadth of Content, Engaged Communities

Slashdot Media’s breadth of content from SourceForge.net and  Slashdot.org include: Open source, Business Intelligence, Mobile Technology, It Security Solutions, VoIP, CRM Software, Healthcare IT, HR Solutions, Finance Software, Call Center Solutions, Analytics, Business Software

Precision Targeting that Connects You with the Right People at the Right Accounts

Custom Audience Segments

We Create Custom Audience Targeting Segments for Every Customer

We understand that your targeting needs are different. Which is why we build unique, custom audience segments that perform for every display campaign.

The Result? Performance. No more wasted impressions, better RODI (return on display investment).

Precision Targeting Combining 1st and 3rd Party Audience Data

We’ll combine our own valuable 1st party audience data with 3rd party data from leading data management & enrichment companies to broaden reach yet still target with precision.

Targeted Display Solutions

Radar Targeted Display

Global Audience + Premium Inventory

Increase your engagement and ROI by purchasing reserved premium inventory directly.

Custom Audience Segments, Precision Targeting

Every campaign is custom built to client needs.

Target by job title, company size, industry, intent, tech stack, and more.

Utilize 1st and 3rd party data to maximize targeting efficiency.

Prospect and Develop Brand Awareness

Reach your target audience at a global scale.

RECON ABM Display

Target

Provide us your high value target account lists or ask us to create one for you using your best customer lookalikes. We’ll serve your ads to viewers from your target accounts enhanced by additional contact and firmographic filters.

Surround

Surround decision makers by integrating your ABM display campaigns with our fully integrated demand gen, native advertising, e-mail and audience extension solutions.

Engage

We help you engage with your target accounts by facilitating efficient distribution of your educational, brand building, or lead capture content and messaging.

Retargeting

Retargeting works

Retargeting is an essential element in every marketer’s toolkit because it works. But it works best when done in concert with a fully integrated display campaign and a winning plan. We can help.

Retargeting generates results

Retargeting with Slashdot is simple, fast and seamless. We can help you retarget prospects from an ABM list, or prospects viewing categories or your content on our sites. We’ll build, manage and target the audience – you’ll convert more customers.

Viewers more likely to convert with Retargeting

Viewers typically browse multiple sites and consume various content to help make a purchasing decision. Retargeting increases lift and can boost conversions over 50%.

Audience Extension

Extend and increase reach

With Audience Extension, we can help reach your specific audience in greater numbers and at greater efficiency. Our powerful display tools and targeting intelligence allows us to effectively surround prospects, amplify your brand and increase conversions.

Leverage the power of audience to a better ROI

We build unique, custom audience segments for your display campaigns so leveraging this audience through Audience Extension just makes sense. Let us do the work so you don’t have to. Leverage the power of audience, gain more customers and power better ROI.

Optimize Campaigns for
Better, More Targeted Results

Leverage our 1st & 3rd Party Data for Better Targeting
Advertising clients can tap into one of the largest, most engaged 1st party technology audiences anywhere on the web.
Layer Bombora B2B Intent Data
We optimize display campaigns using Bombora B2B intent data allowing us to effectively identify, target and engage companies active in the buying cycle.
Optimize using HG Insight's Technology Intelligence
We partner with the best of the best. Using HG Insight’s technology intelligence, we further optimize campaigns by targeting known users of competing or complementary technology.
ABM Targeting through Integrated Campaigns
Target using your own Target Account List, or, let us build a dynamic list for you by targeting users that engage via lead gen campaigns or through your content we host on our sites.

Display Ad Units

Highly targeted IAB standard ad units working smarter.

Leaderboard example

Leaderboard

Dimensions: 728×90

IMU example

IMU

Dimensions: 300×250

Halfpage

Dimensions: 300×600

Billboard Example

Billboard

Dimensions: 970×250

Slashdot Media Programmatic for Digital Display

Google DoubleClick Ad Manager,
AppNexus.

Placement Options:

Run of network

Slashdot.org or SourceForge.net

Category targeting; Top Specialty Page

We issue you a Deal ID, test and
go live. Set up to accepting live
traffic can happen same day.

Learn more

Programmatic Display Advertising

Helping You Better Target the Right Audience

Programmatic Guaranteed

Invitation Only Deal / One-to-One
No Auction
Guaranteed Inventory
Set CPM
Global Audience

Private Marketplace (PMP)

Invitation Only Deal / One-to Select Group
RTB / Auction
Non-Guaranteed Inventory
Set, or Fixed Floor CPM
Global Audience

Slashdot Media’s workflow for programmatically connecting your DSP (Demand-Side Platform) and our SSP (Suppy-Side Platform)

Get started now and learn how
we can help fuel your pipeline.

Learn More

FOLLOW

Facebook Instagram LinkedIn

Copyright © 2021 Slashdot Media, LLC

Looking to advertise with Slashdot Media? To see how we can help you, contact a sales representative today!

DISPLAY ADVERTISING

Driving Demand and Awareness Through Other text Display 

Iconic Brands

By the Numbers

42+

Million

Monthly Viewers

500+

Million

Monthly Ad Impressions

3.41

SourceForge.net

Average Page
Views/Visit

75.1%

slashdot.org

Return
Visitors

Iconic Brands

sourceforge

World’s largest platform from IT and business Decisions Makers to research, compare, review, and download commercial B2B & Open-Source software.

slashdot

Slashdot /. is “News for Nerds, Stuff that Matters”. Serving 100,000+ user-generated comments each month to a tech-savvy the audience, Slashdot pioneered the concept of user-generated online content, “Tech Social Media” and online community & discussion in 1997.

VOIPReview.org

VoipReview.org is the authority in Voice Over IP phone service information and buying resources. VoipReview features in-depth buying guides and comparison of the world’s best business VoIP providers, residential VoIP providers, SIP trunk carriers, online fax services, unified communications, and more.

wirefly

Wirefly is the leading resource on the web for comparing cell phone plans, smartphones, VoIP, internet plans, TV, satellite, and more. Wirefly uses a custom-built comprehensive comparison engine to help consumers and businesses save money. Wirefly was created in 2003.

MyRatePlan

Through proprietary interactive technology and unbiased content, MyRatePlan helps consumers make informed purchase decisions about a variety of household services. MyRatePlan.com launched on October 20, 1999. PC Magazine has recognized the site in their Top 100, and it has been recognized by a wide variety of media as a useful resource in helping consumers find “The Right Service at the Right Price.”

Massive Global Reach

Slashdot connects you with an intent-driven audience of the world’s most engaged business decisions makers, IT professionals, executives, influencers and tech enthusiasts at an unprecedented scale

Breadth of Content,
Engaged Communities

Precision Targeting that Connects You with the Right People at the Right Accounts

Custom Audience Segments

We Create Custom Audience Targeting Segments for Every Customer

We understand that your targeting needs are different. Which is why we build unique, custom audience segments that perform for every display campaign. The Result? Performance. No more wasted impressions, better RODI (return on display investment).

Precisions Targeting Combining 1st and 3rd Party Audicence Data

We’ll combine our own valuable 1st party audience data with 3rd party data from leading data management & enrichment companies to broaden reach yet still target with precision.

Targeted Display Solutions

Radar Targeted Display

Brand Awareness & Prospecting

Custom 1st & 3rd Party Audience Segments

Precision Targeting by Job Title, Company Size, Industry, Intent, Tech Stack & More

RECON ABM Display

Target, Surround, Engage

Turn target accounts into customers

Precision targeting, custom audience segments

Retargeting

Surround and Convert Key Decision Makers

Integrate with Full Suite of Marketing Solutions

Audience Extension

Unparalleled, targeted reach

Programmatic buying through select network partners

Programmatic

Programmatic Guaranteed, PMP Deals

Global Inventory

Radar Targeted Display

Global Audience + Premium Inventory

Increase your engagement and ROI by purchasing reserved premium inventory directly

Custom Audience Segments, Precision Targeting

Every campaign is custom built to client needs

Utilize 1st and 3rd party data to maximize targeting efficiency

Target by job title, company size, industry, intent, tech stack, and more.

Prospect and Develop Brand Awareness

Reach your target audicence at a global scale

RECON ABM Display

Target

Provide us your high value target account lists or ask us to create one for you using your best customer lookalikes. We’ll serve your ads to viewers from your target accounts enhanced by additional contact and firmographic filters.

Surround

Surround decision makers by integrating your ABM display campaigns with our fully integrated demand gen, native advertising, e-mail and audience extension solutions.

Engage

We help you engage with your target accounts by facilitating efficient distribution of your educational, brand building, or lead capture content and messaging.

Retargeting

Retargeting Works

Retargeting is an essential element in every marketer’s toolkit because it works. But it works best when done in concert with a fully integrated display campaign and a winning plan. We can help.

Retargeting generates results

Retargeting with Slashdot is simple, fast and seamless. We can help you retarget prospects from an ABM list, or prospects viewing categories or your content on our sites. We’ll build, manage and target the audience – you’ll convert more customers..

Viewers more likely to convert with Retargeting

Viewers typically browse multiple sites and consume various content to help make a purchasing decision. Retargeting increases lift and can boost conversions over 50%.

Audience Extension

Extend and increase reach

With Audience Extension, we can help reach your specific audience in greater numbers and at greater efficiency. Our powerful display tools and targeting intelligence allows us to effectively surround prospects, amplify your brand and increase conversions.

Leverage the power of audience to a better ROI

We build unique, custom audience segments for your display campaigns so leveraging this audience through Audience Extension just makes sense. Let us do the work so you don’t have to. Leverage the power of audience, gain more customers and power better ROI.

Optimize Campaigns for
Better, More Targeted Results

Leverage our 1st & 3rd Party Data for Better Targeting
Advertising clients can tap into one of the largest, most engaged 1st party technology audiences anywhere on the web.
Layer Bombora B2B Intent Data
We optimize display campaigns using Bombora B2B intent data allowing us to effectively identify, target and engage companies active in the buying cycle.
Optimize using HG Insights’ Technology Intelligence
We partner with the best of the best. Using HG Insight’s technology intelligence, we further optimize campaigns by targeting known users of competing or complementary technology
ABM Targeting through Integrated Campaigns
Target using your own Target Account List, or, let us build a dynamic list for you by targeting users that engage via lead gen campaigns or through your content we host on our sites.

Display Ad Units

Highly targeted IAB standard ad units working smarter.

Half Page

half page

Half Page Dimensions: 300×600

Billboard

Billoard

Billboard Dimensions: 970×250

Slashdot Media Programmatic
for Digital Display

Platforms

Google DoubleClick Ad Manager, AppNexus

Sites

Placement Options

Run of Networks

Slashdot.org or SourceForge.net

Category targeting; Top Specialty Page

Set Up Trafficking

We issue you a Deal ID, test and go live. Set up to accepting live traffic can happen same day.

Programmatic Display Advertising

Helping You Better Target the Right Audience

Programmatic Guaranteed

Invitation Only Deal / One-to-One
No Auction
Guaranteed Inventory
Set CPM
Global Audience

Private Marketplace (PMP)

Invitation Only Deal / One-to Select Group
RTB / Auction
Non-Guaranteed Inventory
Set, or Fixed Floor CPM
Global Audience

Slashdot Media’s workflow for programmatically connecting your DSP (Demand-Side Platform) and our SSP (Suppy-Side Platform)

Get started now and learn how we can improve your pipeline.

Copyright © 2021 Slashdot Media, LLC